About

Station Information

Nelson Mandela Bay proudly follows in the footsteps of the many great political and business leaders who come from the region with the launch of BAY TV on 1 October 2011, the future of Nelson Mandela Bay's television and broadcasting industry.

Reaching Port Elizabeth and its surrounding areas including Bethelsdorp, Uitenhage, Ibayi, Despatch, Humansdorp, Jeffreys Bay, Motherwell, KwaNoBuhle and beyond, making our current target market size approximately 1.5 million viewers.

Since its launch on 1 October 2011, the station has made great strides in providing quality viewing entertainment to all facets of demographics residing in and around the Bay area. Broadcasting languages include English, Afrikaans and Xhosa, making it a diverse communications platform. General content covers local news, sport, youth, children, women's issues, current affairs, education, music and local culture.

Bay TV can be found on the UHF bandwidth at 735.25 MHz,bBy using a terrestrial aerial. The station is planning to go national via DSTV this year. This denotes huge growth now and in the future. Thus we are in a position to share this potential with local and national businesses.

Station Composition

Advertising

The station has a standard proportion of 12% advertising per hour of editorial content. Shows with an official sponsor may provide a small portion of the show to promotional content for the sponsor.

Language

The broadcast language break-down is roughly as follows:

  • 60% English
  • 30% isiXhosa
  • 10% Afrikaans
Age
  • Big1Up: up to 23
  • WeRLoud: 18-35
  • News: 18+
  • Today Show: 18+
  • Ezokholo: All ages
Household Income

LSM 5-8

Talk To Music Ratio
Weekdays

The music to talk ratio on weekdays to be broken down as follows:

  • 60% Talk
  • 40% Music

This is likely to change as more original content is added to the station

Weekends

The breakdown of music to talk on weekends is roughly:

  • 38% Music
  • 61% Talk

This is also likely to change as new content is added.

Local to International Ratio

10% of content will be international. This will be predominantly news, talk shows and documentaries. This content will give terrestrial viewers the opportunity to see international events that they previously could not access through the usual terrestrial channels in SA.

Regional Demographics

Estimated population of 1.5 million people. The people of Nelson Mandela Bay are warm, friendly, relaxed and proud to live in Nelson Mandela Bay. Bay TV is aimed at these people Content covers local news, sport, youth, children, women's issues, current affairs, education, music and local culture: what's happening in Nelson Mandela Bay that concerns the people of Nelson Mandela Bay Audience ratings for Bay TV should be available mid 2012.

Board Members

  • Vuyo Nyembezi
  • Lee Duru
  • Monde Ngonyama
  • Motse Mfuleni (Vice Chair)
  • Vuyo Mvoko (Chairman)
  • Loyiso Nkantsu
  • Samkelo Dlulane

Executive Team

  • Geoff Hookins - Station manager
  • Tenjiwe Mjuleni - Production manager
  • Lize-Mari Strydom - Consumer marketing manager.
  • Lundi Tsipa - Head of Facilities
  • Pumla Tali - News Editor